He'll also give an excerpt from ESSENCE OF ABSINTHE, the novel he was conned into writing. It also has a sequel now, by the way.
EXCERPT from the interview:
How important are reviews for your book?
I think reviews are fairly important because 1) they show someone’s read your book; 2) they encourage others to read your book (if the review is positive and we always hope it will be, don’t we?)
How do you get reviews?
There are several forums on Google Plus where one can ask for a review. Likewise with Facebook. I also watch for reviews others have posted and will check out the reviewer’s page, and see if they’re currently accepting submissions and act accordingly. Also, my publisher’s promotions manager submits to various review sites for their authors.